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Why “Branding” Comes Before Everything Else

Sacramento Branding-Best Marketing Agency Sacramento

Sacramento Branding-Best Marketing Agency Sacramento

In the world of business development, most entrepreneurs understand the need for marketing. Obviously, you have a product or service, and you need to get it in front of your audience. Of course that is important, however, before you jump into websites, social media pages, and ad spends, stop to consider focusing on “brand” first.

ARTICLE SUMMARY:

  • “Branding” is more than just a logo
  • A strong, clear brand will make marketing easier
  • Spending a little time upfront on branding will save you time and money going forward

WHAT IS YOUR BRAND?

If you have read this far, you might be thinking to yourself: “Yeah, I have a brand…I got a logo done right away”. Many startups are so eager to get going they crank out a business name, a logo, and buy a web domain before really considering what their brand is.

You see, a brand is much more than a logo or a name. In fact, you should have worked out details of your brand before you even created a logo. Why?? Because if you have not thoroughly thought out your brand, then when you finally do, you might find out that your creative looking logo, or business name, or domain, does not quite represent what you thought your business was going to be.

HOW PDS DOES BRANDING

We help a lot of startups get going. Startups are some of our favorite projects. However, they usually come to us a few steps ahead of where we think they should be. Meaning, they have a name, logo, and maybe a website…and want help getting customers.

Sacramento Branding-Best Marketing Agency Sacramento

PDS understands that you can throw as much money as you want to at advertising, but if your brand isn’t well put together, your results will not be as good as they could be.

Developing a strong, clear brand identity actually makes everything else easier. When we build brands, we don’t start with a logo or a name. We start with a message.

Everything about your brand should convey your primary message. If you don’t understand what your message is, how can you design a logo, pick colors, or name your company? This may seem simple, but it actually requires a little bit of thought. To help you understand your brand message, PDS starts with a few questions:

  1. What problem do you solve for your customers?
  2. How are you different than what is already out there?
  3. Who is your solution for?

The answers to these questions help us understand your brand and create your overall brand messaging. This is where the magic happens! With a clear understanding of your brand message, PDS can design the look and verbiage to support your message.

A STRONG BRAND MAKES MARKETING EASIER

Taking a little time to build your brand will actually make marketing a lot easier and effective. This is because once you have a clear message, it is easier to create campaigns around it. Additionally, it helps maintain consistent messaging across all platforms and media. This makes your marketing much more effective, and makes things a lot easier for your customers.

Consistency means your target audience is being exposed to core messages, visual branding, and other brand elements repeatedly, which can help to solidify brand recognition. Here’s a closer look at brand consistency and why it’s important for brands. 

MERLINONE.COM

GET STARTED WITH PDS TODAY

Whether you are just getting started and want some help, or you already have a brand and want some feedback, PDS is here to help. CONTACT US TODAY for a *FREE* look at your brand, your current marketing, and current website for real, honest feedback and advice.

Sacramento Branding-Best Marketing Agency Sacramento